- 1 How Does Google Rank Websites?
- 1.1 Optimize Your Website For RankBrain
- 1.2 How Does First-Page Ranking Benefit Your Website?
- 1.3 Optimize Your Local Presence
- 1.4 Concentrate on Long-Tail Keywords
- 1.5 Consistently Update Your Content to Get to The Top of Google
Are you experiencing difficulty getting your website to rank well in search engines such as Google? You’re not even sure where to begin? Simply reading this blog article will offer you easy tricks and methods for ensuring that your website is correctly optimized and starts ranking at the top of Google’s search results as soon as possible.
Google is all-powerful for those in the industry of driving organic traffic. It scans the internet to find the most valuable, useful, and relevant websites for its consumers on nearly any subject. We don’t only trust, but we depend on Google’s results.
Putting your website on Google’s first page may seem impossible with so much influence and power, especially if your website is new. However, Google’s great strength makes it easier than ever for small or new websites to rank high in search results.
According to studies, the top Google result receives 33% of all visitors, 18% for the second place, and traffic only decreases. As a website owner, being on the first page of Google means more traffic to your website, which means more consumers.
How Does Google Rank Websites?
Google uses RankBrain, a cutting-edge machine learning technology, to rank web pages. Humans at Google continue to supply RankBrain with direction and new rules. Still, at its core, RankBrain is a self-learning AI that analyzes massive amounts of data and indicators to determine if it is fulfilling its primary purpose: “Did I provide someone looking for something the appropriate thing?”
RankBrain puts in a lot of effort to ensure it knows what you’re searching for and gives you exactly what you want. It then assesses its success (or failure) and adjusts the material it provides to the following individual.
What do all of these things have in common? Addresses critical inquiries link clients to items and allows for easy browsing. All of these are advantages of Google’s first page of search results (SERP).
You’ll gain a lot of visitors and a lot of exposure if your site appears at the top of Google search results. It’s a dream come true for businesses that need a strong internet presence (which, let’s face it, is pretty much everyone nowadays).
Google has evolved since its inception, and it now employs complex algorithms to evaluate online websites. If your pages meet the ranking parameters and outperform the competition, you’ll be on your way to a top spot in the SERPs.
Optimize Your Website For RankBrain
Google’s machine-learning AI technology, RankBrain, has been disclosed as one of the top three ranking signals in its huge array of contributing elements by Google.
Google uses RankBrain to deal with unclear or unusual inquiries that have never been posted before. New inquiries account for up to 15% of all searches per day, which implies that 450 million searches per day are completely original. Google handles three billion searches every day.
Machine learning is certainly required to meet this massive demand. Still, it may be challenging for search marketers to optimize fully.
You may do so in a variety of ways. Create content that responds to specific questions that are relevant to your target personas.
This will take some effort, study, and trial and error. Still, with enough references and supporting material in your well-structured, long-form content, you should start to notice greater visibility for relevant searches.
How Does First-Page Ranking Benefit Your Website?
It’s critical to comprehend the many objectives that a high Google position might assist your website in achieving.
- Increase Your Visibility: Assume you have a physical site. Which would you pick if you had to choose between locating your company on the major thoroughfare or a quiet side street? Of course, we’re talking about the major thoroughfare. Getting on the top page of Google is like putting your company on the busiest street in town, with 167 billion searches every month. The more people visit your website, the more people are aware of your brand, product, or business. Consumers will be more open to conversion efforts if they are acquainted with your website.
- Generate More Leads: What if you had to pick between a diversified town’s main street and a town full of perfect customers? There are as many Google first pages as there are Google search queries. Your objective is to appear on the top page of Google for searches made by your target consumers. As a result, people looking on the internet to purchase or connect with you will find you. These are the folks who are most probably to become customers for your business.
- Increase Engagement: According to Adweek, 81 percent of customers perform research on the internet before making a purchase, and Google is the go-to source for this information. Google’s search engine results page alone allows people to learn about, evaluate, and connect with your product before ever clicking on your result, thanks to answering boxes, the “People also ask” area and local results that include contact information, maps, reviews, ratings, and descriptions.
Write Long-Form Content to Rank At The Top of Google
First and most important of all is long and extensive content. Longer content (2000 words or more) correlates with higher ranks in Google. Consider subjects that are especially important to your intended audience. Then, write in-depth blog entries that cover all aspects of the topic.
Several types of researches have been conducted to determine how long your article should be to rank at the top of Google. All studies have shown that you need at least 1100 words on your page to rank in Google’s top ten sites.
Optimize Your Website (or Content) For Your Focus Keywords
Now that you have your plan in place, it’s time to start putting it into action on your website, which is your finest optimization tool. The crucial SEO components that assist Google in comprehending what each page is about must be included on every page of your website. The following factors must be handled with a single target keyword on each website page.
- Title of the page (under 70 characters),
- Description of Metadata (under 155 characters),
- H1 and H2 Text in the title (break up main content by describing it),
- Alternate Text (every image needs a title),
- Content with a keyword (at least once, bolded).
Build-in these optimization areas while keeping in mind that you’re still dealing with people. Make your plan user-friendly by including keywords organically while avoiding over-loading any page.
Answer a Specific Question to Get to The Top of Google
Being able to answer inquiries with your content directly follows on from optimizing for natural language.
Google scrapes third-party websites to provide a clear on-SERP response to more “knowledge-based” inquiries (Miley Cyrus’s birthday, for example). Although Wikipedia used to be the most popular source in these response boxes, this is changing as Google recognizes that other publications produce more high-quality expert information.
So, figure out what questions your site can answer and write content to address them. It will assist if you be as concise as possible, but the question in the title, then respond to the query as quickly as feasible in the article.
Be Mobile Optimised and Speed up Your Website
By now, you should have already done it. Although many of you didn’t three years ago, it wasn’t a ranking indication at the time. It is, however, now!
As previously mentioned, AMP is aiding in the speeding up of the mobile web. Although it is divisive, it isn’t always the ideal method for enhancing website performance in general since it seems like a ‘quick fix.’
Not only grafting on Google-owned fixes but the performance of your real site must still be prioritized. Although site speed is a ranking criterion, there are other strategies to boost performance.
Check your site speed using tools first, and then get a report that breaks down where you can enhance.
Following image optimization methods for site performance may also significantly lower page load time.
Optimize Your Local Presence
If you’re not truly ‘there,’ it’s pointless to optimize for ‘near me’ search searches. As a result, you must take care of your local SEO.
This may be accomplished by optimizing your Google My Business profile. You’ll need to make sure you have the following characteristics, among other things.
- A detailed and distinctive description of your company,
- Select the appropriate category,
- Important information about the hours of operation,
- There is a lot of images here,
- Updates regularly,
- A local phone number, as well as a business location, are provided.
Another essential local SEO component is having a lot of visible customer reviews, which are “essential for local companies, whether or not they sell online, because to their sheer prominence in local search results,” according to Graham Charlton.
Concentrate on Long-Tail Keywords
It’s unrealistic to expect to rank for any term (the words people enter into search bars). It would be best to use keywords that appeal to qualified individuals who are most likely to find your site valuable.
Long-tail keywords provide the ideal chance to target the proper audience. Unlike short-tail keywords, which only contain one or two words, they have three or more.
Long-tail keyword phrases are essential because they are searched for by individuals who have a specific goal in mind.
For example, whether someone types in “backlinks” you don’t know if they’re searching for recipes, eateries, or calorie information. You have more context and insight into what consumers want as a result if they seek “cheap backlink sources.”
When you choose a long-tail approach, you have less competition, which means you have a better chance of ranking at the top of Google search results.
Produce High-Caliber Content Regularly
We don’t want to spend too much time repeating the SEO cliche “content is king,” but you won’t be able to rank if you don’t have any quality content. It’s undeniable that you’ll need it to climb the ranks. So, how frequently should you publish material if you want to get top SEO rankings?
You have more pages available to climb to the top of Google search results for different keywords if you continuously produce material on your website. However, to outrank your competitors, your material must be factual and useful.
Create a thorough and high-quality content schedule to help you grow your audience and keep them engaged. Your audience may develop to regard you as an authoritative source, which drives traffic, whether you write daily, weekly, or monthly.
Backlinks have always been valued highly by Google. The quantity and kind of backlinks going to your website signal your site’s authority. In 2021, SEO will rely on reputable backlinks, yet current link-building strategies do not provide well-known, rank-boosting sources.
In Google’s perspective, your site’s prestige and the attractiveness of your pages offer them a better ranking, and you’ll need other websites to promote your content.
While you may believe you have little control over who links to your site — or that you don’t have much of a choice when you’re just getting started with backlinks — you can impact the quality of your connections and seek reliable sources for higher Google search rank.
It’s pointless to emphasize the number of your connections since amassing a high number of backlinks, regardless of quality, seems deceptive. Discover excellent websites that have power in your field and evaluate or round up your sort of company to boost your rank in the SERPs.
Look at your rivals’ backlinks to see if many sites link to yours, and see if there are any possibilities to promote your content on these sites. Examine your rivals’ successful link-building partners using a backlink profile checker.
Consistently Update Your Content to Get to The Top of Google
It doesn’t have to be an unsuccessful effort at content marketing because you have old material stashed away. It doesn’t even have to be a tried-and-true item that receives little traffic. Your historical material may ascend to the top of Google search results with a makeover.
Users and search engines care about the “freshness” of your content since recent material is current and helpful. At the same time, outdated data contains errors and misinforms visitors.
Updating your content might provide you with more content to appeal to Google and draw more visitors. Whether you prolong your material or replace obsolete information, renewing it makes it more relevant and deserving a high Google rating.
It saves you time and improves the general authority of your site, ensuring that your content marketing plan is as effective as possible.
So what are the simple tips you ask? Let us compile them up.
- Write long-form content,
- Upload a sitemap for Google,
- Make sure you’re using 301 redirects, not 302s,
- Don’t inadvertently block Google from accessing your site,
- Optimize for mobile,
- Your site needs to load quickly on all devices,
- Use descriptive URLs,
- Use a .com domain if possible,
- Use internal linking to refer users and search engines to related products or content,
- Keep your most important content on your root domain,
- Title tags still matter,
- Use schema.org to show rich snippets in search,
- Write a quality blog,
- Find and use relevant keywords,
- Content marketing is key to search rankings.